Server-side analytics is now generally available | redirection.io

No JavaScript snippet

Traditional trackers inject scripts that can slow pages and be blocked. redirection.io processes logs directly at the infrastructure level.

Bypass blockers and privacy tunnels

Because collection is server-side, ad blockers and strict browser privacy settings cannot hide real traffic from your reports.

Zero impact on Core Web Vitals

No additional JavaScript means no analytics payload in the browser, preserving your LCP, INP, and CLS performance budgets.

Core traffic metrics dashboard

Track all primary indicators automatically with a timeline chart and granular date filtering to compare trends precisely.

• Unique visitors and total visits
• Total pageviews and views per visit
• Bounce rate and average visit duration
• Timeline exploration with flexible date ranges

Traffic origins and technical breakdown

Understand acquisition channels and user environments directly from request data and user-agent headers.

• Top origins: direct, Google, DuckDuckGo, Bing, Brave, and social platforms like X
• Top browsers: Chrome, Firefox, Edge, Safari, Opera, Brave, and mobile environments
• Reliable classification from server-side request metadata

Content and campaign optimization

Optimize journey and ROI with page-level performance and native parsing of URL campaign parameters.

• Top pages, top entry pages, and top exit pages
• Native UTM campaigns, terms, contents, sources, and mediums
• Log-level attribution without extra client integration

Advanced user behavior and geography

Combine global geographic insights with the multi-level user paths view to identify progression, friction, and drop-off moments faster.

• World map and top-country traffic concentration
• Interactive Sankey exploration from level 1 to level 4 and beyond
• Regroup paths by links to simplify navigation analysis
• Exclude bounced paths to focus on meaningful progression

Privacy compliance by design

Server logs reveal traffic patterns without intrusive tracking cookies or personal data over-collection.

Technical accuracy you can trust

No ghost traffic or script timeout gaps: if your server handles the request, analytics records it.

One platform, full traffic intelligence

Combine redirection management, crawl analysis, status monitoring, and analytics inside one unified workspace.

Enable analytics in minutes

Start your trial and activate server-side analytics to measure what truly happens on your website.

The solution was perfect and scalable over time. During the migration it enabled us to set up the redirections. Then we wanted to set up a robot.txt file and a sitemap.xml file. The tool made it super easy to set this up. Without redirection.io, the migration phase would have been longer and more chaotic.

I can't see myself going back and managing my redirections like before. Of course, today, if I had to change company or job, I'd need redirection.io. Today, those who do without are either brave, or they have an in-house solution.

Grégory Bruniau

Traffic Manager, Kiloutou

View other features

Log all the traffic

Collect all the HTTP traffic of your website, get insights and reports, and easily spot errors. Receive the weekly digest every Monday, to make sure your website is working well.

Setup redirections

Configure redirects for marketing purposes, to fix moved content, to redirect a user based on their location, and more.

Advanced SEO rules

Use triggers and actions to perform SEO improvements in a matter of clicks! Override SEO metadata in seconds, or push structured data in your website.

Performance matters

Our solution is built with a strong focus on performance. Discover how to scale your redirection.io usage, to serve hundreds of thousands of redirections.

Crawler included

Our full-featured crawler is available directly within the redirection.io manager. Discover issues and fix them right away with the same platform!

Security and resilience

redirection.io has been designed and built with security and resilience concerns in mind. The architecture of the platform offers the best security and reliability for your project.

Imports and exports

redirection.io allows for import and export of your traffic data and project rules in a very fast and intuitive way as exhaustive CSV and JSON files.

Generate redirect rules

When redesigning a website, you will likely need to set up redirects from old to new URLs. Our redirect map generator creates redirect rules based on semantic proximity and link hierarchy.